History

History of the Logotype
1983
Under No 34 of the Ministry of Meat and Dairy Industry of the USSR the report on putting into operation of the IIIrd stage of meat packing plant No 3 of the city of Leningrad (future Parnas-M) dated December 30, 1983 was approved.
1992
The labor team of the plant resolved to privatize it and it was transformed into the joint stock company.
1996
The beginning of technical upgrading and introduction of the technological state of the art. The sausage manufacturing shop, specialities unit was completely renovated. The Swiss and Dutch machinery was purchased and commissioned.
1997
The buyout of controlling stakes in three meat packing plants in the Leningrad Oblast: Luzhsky MK, Volkhovsky MK, and Tikhvinsky MK. The plan establishing a united manufacturing chain: from cattle-raising in the sponsored farms of the Leningrad Oblast to the sales of finished products at the company outlets. Italian and western German machinery was installed at the enterprises.
1998
A shift to local raw materials. Based on experience of foreign companies, and also own engineering solutions it was succeeded to achieve excellent operational performance in the improvement of freezing chambers. The bacon unit manufacturing division was reconditioned, new heat treatment furnaces were assembled, high-tech machinery for tins manufacturing was installed. New techniques for cooked sausage manufacturing were introduced, thus increasing its shelf life from 5 to 15 days. The golden medal of the Russian Farmer Fair.
1999
After repairs and refurbishment a dry salting shop was commissioned. A partial update of the operating machinery (Germany) was completed. The opening of the spices division allowed developing and introduction of new brands of sausages with various flavor performance. The range increased up to 180 names, the sales markets expanded considerably. According to Dun&Bradstreet ratings Parnas-M is the most successful company in the meat industry and among the most solvent companies of Saint Petersburg.
2000
New machinery was installed in the uncooked smoked sausages shop, and also a new vacuum line was arranged permitting to increase the shelf life of products. Manufacturing of new products was launched: cutlets and fried sausage with greens and spices – kupaty. Three new types for mincemeat packing were designed. The City Committee of the Crafts Union of Food and Processing Industry of Saint Petersburg recognizes Parnas M the best company in the food and processing industry and awarded the Crystal Swan. The company bought the controlling stake in the Rassvet farm equity (Luzhskiy District of the Leningrad Oblast), activities for making own raw material supplies were launched.
2001
Launching a new line meat items premium class under common name Yeliseyevskaya. Purchase of additional machinery allowed launching the specialities line cut for serving vacuum-packed. Parnas-M OAO participated for the first time and successfully in the International Exhibition Green Week 2001 in Berlin: 3 golden and 2 silver medals. The quality of Parnas-M products gets international recognition.
The company bought the controlling stake of the Tverskoye Meat Packing Plant and its technical upgrading was launched, renovation of shops.
2002
Parnas-M becomes the parent company of the meat packing department of the Parnas Holding. Kids line of cooked sausages was mastered. The Austrian heat treatment furnaces were purchases for baking, extruding and clamping machinery, continued updating of vacuum packing lines.
2003
Parnas-M OAO issues corporate bonds. The opening of public credit history.
The sausage goods and chilled ready-to-cook foods manufacturing in the modified gas environment was arranged at the company. New frankfurter automatic machines and cutters (Holland, Germany) were purchased.
2004
Parnas increases the sales volume of quality uncooked smoked sausages and meat ready-to-cook foods as well as strengthens its positions in the mass segment of cooked sausages of low price category. The cans and pate lines were put into operation with packing in the lamister packing.
2005
The company works at the sales efficiency: increasing the volume of production and sales of high-yielding products and gradually refusing from manufacturing sausages in the low price segment.
2006
Parnas-M OAO completed renovations and differentiation of regional companies and focuses its attention on the sales development. Rebranding and change of the branded portfolio took place in the company. The marketing-oriented strategy of Parnas-M OAO will allow noticeably increasing the meat products sales volume in 2007.
2007
The year 2007– active promotion of the affiliated chain.